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The ones marked may be different from the article in the profile. Contributions, limitations and future research are. This book is designed as a core textbook for those students studying modules or courses on global strategy and strategic management. It is written by a wellrespected professor of strategy at one of the worlds leading business schools and combines a strategic and managerial approach. Global strategic management download ebook pdf, epub. Everyday low prices and free delivery on eligible orders. A crucial step in developing a global expansion strategy is the selection of potential. Presenting the text section of strategic management and business policy, this work provides current research and literature from the developing field of strategic management. Global strategic management is written by award winning lecturers in strategy, involved with the community of european business schools and international business cems who have a wealth of experience teaching strategy to future business leaders. Global strategic management philippe lasserre global strategic management global strategic managementphilippe lass. It offers an insight into the impact of globalization on business organizations and how managers could and should react. He is the author of various articles on strategy, business in asia and joint ventures, as well as a number of books, including strategies for asia pacific, with hellmut schutte palgrave macmillan. Once your purchase has been confirmed you will be able to access your ebook from your my ebooks section on your mihe account area. Lasserre global strategic management world of digitals.
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